Privacy Policy

Your privacy is important to us, and we take it seriously. We provide this Privacy Policy to explain how True Load Time (“we,” “us,” or “our”) collects, uses, and discloses the personal information of visitors to this website. For additional information, please refer to our Terms of Use.

What Does This Policy Cover?

This Privacy Policy applies to (the “Website”) and the information we collect from or about visitors to our Website. It does not apply to the information practices of any third party whose website may be accessible through our Website, or to any third-party websites on which we may advertise.

What Information Do We Collect?

Information You Provide To Us

We collect information you provide directly to us, such as when you fill out a form, send us an email, or request information. The types of information we collect may include your name and contact information (email address and phone number).

Information We Collect Automatically

You can browse our Website without telling us who you are or revealing your personally identifying information. Like most websites, however, we collect usage information automatically from all visitors to our Website. Usage information may include your IP address or other unique device identifier, web browser and operating system; the date and time of your visit; the pages from which you navigate to and from our Website or the search terms that lead you to our Website; and the pages on our Website you visit and how long you spend on each one.


We use “cookies” and similar technologies (such as web beacons and pixels) on our Website. A cookie is a small data file that is placed on your computer when you access our Website. We use cookies to improve your access to our Website (for example, by storing your username so you can log in more easily), to allow you to share content with social media platforms like Facebook, LinkedIn, Instagram or Twitter, and to collect general usage and aggregated statistical information.

Most browsers can be set to detect cookies and give you an opportunity to reject them. However, please be aware that refusing cookies may, in some cases, inhibit or preclude your use of our Website or its features. You can learn more about cookies at

How do we use your personal information?

We will not sell or rent your personal information to anyone. However, we may use information that you provide to us or that we collect automatically for various purposes, including:

  • To administer, operate, and improve our Website;
  • To respond to an email, inquiry, or request sent by you;
  • To communicate with you, and to provide you with information you request or that we think may be of interest to you. You may opt out of such communications at any time by following the instructions in each communication;
  • To enable trusted third parties to provide web hosting and other services. Unless we tell you differently, these companies may only use the personal information we provide to them as necessary to assist us, unless they have your consent;
  • To prevent fraud and to ensure the safety and security of our Website;
  • To comply with applicable legal obligations, such as responding to a subpoena or a court order, or to protect our rights.

Children’s Information

Our Website is not directed to children under the age of 16 and we do not knowingly collect, use, or disclose personal information from children under the age of 16, either directly or via any other website or online service. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us and we will endeavor to delete that information from our databases.

Google Analytics

We use Google Analytics to collect information such as how often users visit our Website, what pages they visit when they do so, and what other sites they used prior to coming to our Website. We use this information to improve our site. Google Analytics collects only the IP address assigned to you on the date you visit our site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our Website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our site is restricted by the Google Analytics Terms of Use. For more information, you can visit this webpage: How Google uses information from sites or apps that use our services.

Links to Other Websites

Our Website may contain links to other websites that we do not operate or control. For example, to help generate interest in our company, our Website may offer you the opportunity to share information via social media platforms like Facebook, Twitter, or Instagram. Please be aware that this policy does not apply to any such third-party website. will not apply to your activities or any information you disclose while using third-party products or services or otherwise interacting with third parties.

Residents of California

Under California Civil Code §§ 1798.83-1798.84, once per calendar year California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request information about the personal information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year. However, we do not share any personal information with other businesses for marketing purposes.

“Do Not Track” Signals

“Do Not Track” is a setting available in most web browsers setting that asks a web application to disable its tracking of an individual user. There is currently no consensus yet on how companies should respond to Do Not Track signals. At this time, we do not respond to Do Not Track signals. You can learn more about Do Not Track by visiting

How do I correct my information or “opt-out"?

Please assist us in keeping your information current by notifying us of changes to your name, address, title, phone number or email address. You may correct your personal information or opt out of future communications from us (i.e., mailings, calls, etc.) by sending a request to will use our best efforts to remove your personal information from our systems within 30 days of your request; however, we cannot promise to remove you from any list or database we don’t control.

Information for EU and Swiss Residents

Our principal place of business is in the United States. By using our Website, you expressly consent to your information being processed in the United States.

Our Legal Basis for Processing

Generally, we rely on our legitimate interests in order to process your personal information. For example, we rely on this legal ground if we use your personal information to manage and administer our relationship with you; to deliver and improve our Website; to personalize your experience on our Website; and, when necessary, to protect or defend our or another’s rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues. In addition, there may be situations where other grounds for processing may exist, such as when you consent to our processing your personal information to complete a transaction.

Your Rights

  • Right of Access/Portability: You can ask to review details about the information we hold about you and how that information has been used and disclosed. Note that we may request to verify your identification before fulfilling your request. You can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations.
  • Right to Correct Information: You may ask that we make corrections to any information we hold, if you believe such correction to be necessary.
  • Right to Restrict Processing or to Request Erasure of Information: You also have the right in certain circumstances to ask us to restrict processing of your personal information or to erase your personal information. Where you have consented to our use of your personal information, you can withdraw your consent at any time.

You can make a request to exercise any of these rights by emailing us at or by writing to us at the address provided under “Contact Us.”

Changes to this Policy

We may occasionally update this Policy. When we do, we will also revise the “last updated” date at the beginning of the Policy. By continuing to use our Website after such updates, you are agreeing to the terms of the then-current Policy. We encourage you to periodically review this Policy to stay informed about how we collect, use, and disclose personal information.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data collection practices, please contact us as follows:

Privacy Officer
PO Box 1176
Birmingham, AL 35201